Online stores

Online store for pet food and treats

Client: Mnyams

The Mnyams online store presents the brand’s range and helps cat and dog owners choose food and treats with delivery across Russia

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Online store for pet food and treats

Project at a glance

Problem

Mnyams, a Russian brand, needed an online store for cat and dog food and treats.

What we did
  • Catalog of food and treats for cats and dogs
  • Product search
  • Filters by pet and product characteristics
  • Sorting by popularity
What the client wanted
  • Create the Mnyams online store for food and treats
  • Give shoppers tools to choose the right food
  • Adapt the store for mobile devices

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Introducing the brand

The store and information about Mnyams share one website. The home page introduces the range and product lines, and a button on the banner leads to the catalog.

The About page describes the brand’s food and treats. The interface also offers region selection and a way to contact a consultant.

The home page introduces the products and invites visitors to the catalog
The home page introduces the products and invites visitors to the catalog
The About page tells visitors about the brand and its range
The About page tells visitors about the brand and its range

Choosing food for a pet

The catalog is split into cat and dog products. Each section lists food and treats separately, so shoppers go straight to the type they need.

Filters narrow the choice by product line, pet size, package, flavor and the cat’s age. The product list offers sorting, photos and prices. Products can be added to the cart right from the list.

Two catalog sections lead to food and treats for cats or dogs
Two catalog sections lead to food and treats for cats or dogs
Filters next to the products help choose food, and the cards show the price
Filters next to the products help choose food, and the cards show the price

The store on a phone

For the mobile version, we changed how the catalog is presented. Instead of large animal photos, categories appear as text blocks with links to food and treats.

Filters sit behind a separate button above the products, next to sorting. The bottom navigation bar gives access to the home page, catalog, cart and account sign-in. Shoppers can browse the range and choose products on their phone.

The mobile catalog with links to food and treats for each pet
The mobile catalog with links to food and treats for each pet
Products on a phone: filters and sorting at the top, main sections in the bottom navigation
Products on a phone: filters and sorting at the top, main sections in the bottom navigation

Target audience

  • Cat owners
  • Dog owners

What users need

Job to be done — from situation to outcome

Situation

I need to choose everyday food and treats in different flavors for my pet.

Need

I want to buy the right food and treats with delivery to my city.

Outcome

I can order Mnyams food and treats for my cat or dog with delivery across Russia.

What’s inside

1

Catalog of food and treats for cats and dogs

2

Product search

3

Filters by pet and product characteristics

4

Sorting by popularity

5

Product cards with prices and add-to-cart

6

Mobile version with bottom navigation

7

Region selection

8

Contacting a consultant

9

Information about the brand and product lines

How it looks

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