Online pet supplies store
Client: MR KRANCH
The online store introduces shoppers to the MR KRANCH brand and helps them choose products for cats and dogs with delivery across Russia
Project at a glance
MR KRANCH, a Russian brand, needed an online store for pet toys and accessories. The site had to present its products for cats and dogs and let shoppers choose them online.
- Catalog with sections for cats and dogs
- Filters by product and pet characteristics
- Sorting by popularity
- Listing cards with prices, ratings and review counts
- Present the brand and its products in an online store
- Let shoppers choose products for cats and dogs online
- Adapt the store for desktop and mobile
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Introducing the brand
We built the MR KRANCH online store with desktop and mobile versions. The home page introduces the brand: a large banner shows pets with toys and invites visitors to learn more about the products.
On the About page, the brand explains how canine specialists and animal behaviorists help develop products for pets’ emotional and intellectual development. Descriptions of materials and care tips help shoppers understand what each product is for and how to use it.
A catalog for cats and dogs
The range is split by pet. Each section has categories by purpose: toys, travel, feeding and other everyday owner needs.
On desktop, the sections sit side by side, each with a photo of the animal. Shoppers see the categories right away and can go to the product group they need.
Choosing by features
The cat section has filters by pet size, material, color and age. Sorting by popularity sets the order of products in the list.
Product cards show photos, prices, ratings and the number of reviews. A “Few left” label draws attention to low stock, and the “Add to cart” button is right in the list.
The store on a phone
On a small screen, the main banner turns vertical, and the catalog sections stack. Products appear in two columns, with filter and sort buttons above them.
Home, catalog, cart and account sign-in are in the bottom navigation bar. Shoppers can move between sections on their phone and browse the range with prices and stock labels.
Target audience
- Cat owners
- Dog owners
What users need
Job to be done — from situation to outcome
I’m choosing toys and accessories for my pet. I want to know what they’re for, what they’re made of and how to care for them.
I want products for everyday care and play that give my pet mental stimulation.
I can check what products are for and what they’re made of, and order the right ones online with delivery across Russia.
What’s inside
Catalog with sections for cats and dogs
Filters by product and pet characteristics
Sorting by popularity
Listing cards with prices, ratings and review counts
Low-stock labels
Add-to-cart buttons in the product list
Mobile version with bottom navigation
Information on product purpose, materials and care
How it looks
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