Online cat and dog food store
Client: Craftia
The Craftia online store introduces shoppers to the brand’s food and helps them choose a diet that suits their pet
Project at a glance
The task was to build an online store for Craftia, a brand of premium cat and dog food. The range includes everyday food and veterinary diets.
- Catalog of cat and dog food
- Everyday food and veterinary diet sections
- Filters by special needs and flavor
- Sorting of product listings
- Present Craftia’s food range in an online store
- Give shoppers access to the catalog on desktop and mobile
- Introduce shoppers to the ingredients and nutrition principles
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A catalog by type of diet
We split the catalog into products for cats and for dogs. Each group separates everyday food from veterinary diets, so shoppers see right away where to look for the type of food they need.
On desktop, the sections appear as two large cards with animal photos and links to food categories.
Choosing food in the catalog
The product listing has filters by the pet’s special needs and by flavor. Sorting is available next to the product list, and search is in the site header.
The cards show the package, name and price. The rating and number of reviews are placed next to the “Add to cart” button, so this information is available right in the list.
The store on a phone
On a narrow screen, the categories are stacked one under another. Instead of photos, the catalog shows section names and large link rows leading to the types of food.
The product listing shows two cards per row. Filters open from a separate button next to sorting, and links to the home page, catalog, cart and account sign-in are in the bottom navigation bar.
Information for choosing a diet
The home page introduces the brand and the ingredients of its food. The “About the brand” section explains its nutrition principles and production technology, so shoppers can learn about Craftia’s approach before choosing a food.
The design uses pet photos, package images and green accents on the controls. On the home page, a large banner sits next to search and the catalog entry point.
Target audience
- Cat and dog owners
- Buyers of everyday food and veterinary diets
What’s inside
Catalog of cat and dog food
Everyday food and veterinary diet sections
Filters by special needs and flavor
Sorting of product listings
Cards with prices, ratings and review counts
Product search
Mobile version with bottom navigation
Information on ingredients and production
Region confirmation and access to support
How it looks
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